Max von Zedtwitz is Full Professor of Innovation at KTU in Lithuania and Southern Denmark University, a visiting professor at universities in China, Brazil, Russia and Switzerland, and managing director of GLORAD, the Center for Global R&D and Innovation with locations in Shanghai, Sao Paulo, Moscow, Silicon Valley, Kaunas, Heilbronn, and St. Gallen. Previously, he was vice president at PRTM Shanghai, co-founder and CEO of AsiaCompete Int’l, and professor at Skoltech, Tsinghua, Beijing University, and IMD in Switzerland. He has published widely in the IB and innovation disciplines (Research Policy, Sloan Management Review, etc.), and is on the editorial board of Technovation, the Global Strategy Journal, and seven other journals. He holds PhD and MBA degrees from HSG University of St. Gallen, and a MSc in Computer Science from ETH Zurich. He was also a post-doctoral fellow at Harvard University.